The Los Angeles Kings are a professional ice hockey team based in Los Angeles, California, USA, competing in the National Hockey League (NHL) as a member of the Western Conference's Pacific Division. This unofficial Los Angeles Kings flag features the team's official logo centered on a black background inspired by the club's primary color palette.
| Flag Proportion: | 3:5 (standard flag ratio) |
|---|
| Flag Format: | Animated GIF (25-frame loop) |
|---|
| Flag Usage: | Fan-made / unofficial digital flag |
|---|
The Los Angeles Kings logo, commonly nicknamed the "Chevy" logo by fans and media, is a distinctive silver shield-shaped emblem with outward-projecting sides that give its outline the appearance of a Chevrolet bowtie. The upper section displays the words "Los Angeles", while the center features the team name "KINGS" in large, bold, italicized uppercase lettering. Thin black lines incorporated into the lettering create a speed effect, conveying movement, energy, and the fast-paced nature of ice hockey. A crown positioned beneath the wordmark serves as the defining symbol of the franchise, reflecting the team's royal-themed name. The name "Kings" was chosen by the club's original owner, Jack Kent Cooke, when the franchise was established in 1967, to give the team a sense of prestige and royalty. The crown design draws inspiration from the franchise's original royal imagery and its later visual identity. The emblem's distinctive bowtie-like shape and dynamic typography date back to the 1988 rebranding, the same year the Kings acquired hockey superstar Wayne Gretzky in a landmark trade. This period became one of the most memorable eras in the franchise's history, making the design closely associated with the team's late-1980s and 1990s identity. The black, silver, and white color palette, introduced for the 1988–89 season, gives the logo a bold, modern appearance and became closely associated with the team's historic 1993 Stanley Cup run. Together, the shield, city name, dynamic wordmark, royal crown, and monochromatic colors express the Los Angeles Kings' heritage, royal identity, and distinctive place in professional ice hockey.
Alternative Flag Designs
|
| Los Angeles Kings American flag |
Before 2024
TEAM INFORMATION (2023)
| Team Name: | Los Angeles Kings |
|---|
| Team Nicknames: | Kings |
|---|
| Team Abbreviation: | LAK |
|---|
| Founded: | 1967 |
|---|
| Location: | Los Angeles, California, USA |
|---|
| Conference & Division: | Western / Pacific |
|---|
| Team Colors: | Black, silver, white |
|---|
| Stanley Cups: | 2 |
|---|
| Conference championships: | 3 |
|---|
| Division championships: | 1 |
|---|
| Home arena: | Crypto.com Arena |
|---|
| Mascot: | Kingston, Bailey |
|---|
